Most ministry leaders we work with don’t have a clear strategy for what to do with high capacity givers. Here are three of the most common strategies I see:
1. Ignore Them
Many people base this strategy off James 2 that talks about not showing favoritism and so they completely ignore the high capacity donor. Most ministry leaders don’t know who gives and who doesn’t. Ignoring these people is an option and you can choose to let God deal with people as he sees fit and you can completely remove yourself and leadership from the equation. The ministry leader usually tells me they don’t want to treat these people any differently than people who give a small amount.
2. Use Them
We use high capacity donors when we only ASK them for money when we need something. This usually happens around capital campaigns and fund raising efforts. We are coached that if we are going to “make” the goal we need to ask these people. I have seen this work and I have seen it damage relationships. This is a “means to an end” strategy. I would rather you ignore them than use them. That’s just my two cents.
3. Develop Them
You develop high capacity donors when you build relational equity. This means you have a strategy to add value consistently to their lives. Granger Community Church just did a retreat with their high capacity donors to just love them well! This one night retreat was to build equity and say thank you. The best strategy is to consistently have times to build into these leaders in generosity. I would suggest:
-Quarterly (Kingdom Builder) Meetings
-Monthly Email Update
Here is the deal, I’m not against asking high capacity donors for money, I just think it should be done right!
Which strategy have you subscribed to in the past?