1. Hire a consultant
VERY, VERY, VERY few campaigns are done well without a consultant. People often say, “Consultants are too expensive.” I believe it is “too expensive” NOT to have a consultant. When doing a campaign you have one shot to make the big ask; don’t miss your opportunities because you don’t want to pay some money up front. Consultants consistently raise more than “self-led” campaigns. I don’t do capital campaign consulting, but I have a lot of friends that do. If you need help, let me know.
2. Think shorter vs. longer
It used to be the standard to do a three year campaign. We have seen that three year campaigns aren’t as effective anymore. Try a one or two year campaign. If your church is like others, you need to think shorter because things change so much in a year. The annual campaign is a good option especially if you are in a fast growing church. The shorter campaign allows you to cast vision each year for people to give to.
3. Take up a one time offering
Make sure you take up a big offering at the beginning of the campaign period. A lot can be done in one day when people sacrifice together.
4. Be clear
It should be crystal clear what people are giving their money towards. A general ask will get a general commitment; a specific ask will get a specific commitment. You must spell out the goals and make them specific.
5. Know people will leave
People leave churches during campaigns. That is just a reality. Having a consultant will help you not lose as many!
6. Take your time
Too many people try to rush a campaign. Give at least six months of lead time before a public phase of a campaign. This will allow you to accomplish more behind the scenes than in front of everyone. This will help people receive the campaign better.
7. Follow up
Too many churches get a commitment but not the cash! A proper follow plan is crucial. Annual updates aren’t enough. Touch people weekly or monthly, in some way, about how their money is making a difference.
Campaigns are a tool that can be used to fund your vision. Just be careful not to burn your people out by asking all the time.
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