1. Hire a consultant
VERY, VERY, VERY few campaigns are done well without a consultant. People often say, “Consultants are too expensive.” I believe it is “too expensive” NOT to have a consultant. When doing a campaign you have one shot to make the big ask; don’t miss your opportunities because you don’t want to pay some money up front. Consultants consistently raise more than “self-led” campaigns. I don’t do capital campaign consulting, but I have a lot of friends that do. If you need help, let me know.
2. Think shorter vs. longer
It used to be the standard to do a three year campaign. We have seen that three year campaigns aren’t as effective anymore. Try a one or two year campaign. If your church is like others, you need to think shorter because things change so much in a year. The annual campaign is a good option especially if you are in a fast growing church. The shorter campaign allows you to cast vision each year for people to give to.
3. Take up a one time offering
Make sure you take up a big offering at the beginning of the campaign period. A lot can be done in one day when people sacrifice together.
4. Be clear
It should be crystal clear what people are giving their money towards. A general ask will get a general commitment; a specific ask will get a specific commitment. You must spell out the goals and make them specific.
5. Know people will leave
People leave churches during campaigns. That is just a reality. Having a consultant will help you not lose as many!
6. Take your time
Too many people try to rush a campaign. Give at least six months of lead time before a public phase of a campaign. This will allow you to accomplish more behind the scenes than in front of everyone. This will help people receive the campaign better.
7. Follow up
Too many churches get a commitment but not the cash! A proper follow plan is crucial. Annual updates aren’t enough. Touch people weekly or monthly, in some way, about how their money is making a difference.
Campaigns are a tool that can be used to fund your vision. Just be careful not to burn your people out by asking all the time.
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Ok dude lunch, which you just re-scheduled, is on me! Very good points. I can not tell you the times that I have heard guys tell me they wanted to save money and do it themselves and regretted it. As far as price goes my response is, Make me an offer! Any firm worth their salt will negotiate a deal with you where you get what you want for a price you can afford. In the end you get what you pay for!
I hope this place we are meeting at is good! Come hungry!